References

Scaled Agile Framework (SAFe)
SixSigma.us
ProductPlan

Complimentary Workshops

Problem Solving Workshop

Inspect and Adapt Workshop

Marketing Brief

Objective: To help teams refine complex features into actionable tasks while prioritizing work effectively.

Target Audience: teams, product owners, and stakeholders involved in project prioritization.

              Key Messages:

1. Introduction to Feature Breakdown:
   1. Feature Breakdown is a prioritization model used in Agile frameworks, particularly SAFe (Scaled Agile Framework).
   1. It helps to break down work into smaller tasks or “user stories”.
2. Benefits of Feature Breakdown:
   1. Enables marketing teams to make informed decisions based on economic value.
   1. By breaking down work it helps understand overall complexity and scope estimates better.
   1. Provides a consistent approach to prioritization by evaluating tasks on a scale of 1 to 10.
3. Application in Marketing:
   1. Feature Breakdown can be used to prioritize marketing campaigns, content creation, and other tasks.
   1. Helps in aligning marketing efforts with business goals, timelines, and key objectives.
4. Visual Aids:
   1. Use charts and graphs (Miro) to illustrate Feature Breakdown and it’s impact.
   1. Include case studies or examples to make the concept more relatable.

Call to Action: encourage marketing teams to adopt Feature Breakdown for better prioritization and improved economic outcomes.

Conclusion: WSJF is a powerful tool that aligns marketing efforts with business objectives, ensuring maximum value delivery and minimizing waste.

Downloads

PowerPoint Presentation Link
Miro Template Link
Facilitators Guide Link