References

Scaled Agile Framework (SAFe)
SixSigma.us
ProductPlan

Complimentary Workshops

MoSCow Prioritization

Six Sigma Solutions Selection Matrix

Project Viability Model

Business Criteria Matrix

Dot Voting Exercise

Marketing Brief

Objective: to introduce WSJF as a prioritization tool that maximizes economic benefits by focusing on high-value, short-duration tasks.

Target Audience: marketing teams, product managers, and stakeholders involved in project prioritization.

Key Messages:

1. Introduction to WSJF:
   • WSJF is a prioritization model used in Agile frameworks, particularly SAFe (Scaled Agile Framework).
   • It helps in sequencing work to achieve maximum economic benefits.
2. WSJF Formula:
   • Formula: WSJF = Cost of delay/Job duration.
   • Cost of delay includes business value, time criticality, and risk reduction.
3. Benefits of WSJF:
   • Enables marketing teams to make informed decisions based on economic value.
   • By prioritizing tasks that offer the highest return on investment, WSJF ensures efficient use of resources.
   • Provides a consistent approach to prioritization by evaluating tasks on a scale of 1 to 10.
4. Application in Marketing:
   • WSJF can be used to prioritize marketing campaigns, content creation, and other tasks.
   • Helps in aligning marketing efforts with business goals and timelines.
5. Visual Aids:
   • Use charts and graphs to illustrate the WSJF calculation and it’s impact.
   • Include case studies or examples to make the concept more relatable.

Call to Action: encourage marketing teams to adopt WSJF for better prioritization and improved economic outcomes.

Conclusion: WSJF is a powerful tool that aligns marketing efforts with business objectives, ensuring maximum value delivery and minimizing waste.

Downloads

PowerPoint Presentation Link
WSJF Excel Template Link
WSJF Miro Template Link
Facilitators Guide Link