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Complimentary Workshops
- MoSCoW Prioritization
- Six Sigma Solutions Selection Matrix
- Business Criteria Matrix
- Project Viability Model
- Dot Voting Exercise
Marketing Brief
Objective: to introduce Strategic Themes as a guiding mechanism that aligns marketing and product initiatives with enterprise-level business goals.
Target Audience: marketing teams, product managers, and stakeholders involved in strategic planning and portfolio alignment.
Key Messages:
- Introduction to Strategic Themes:
- Strategic Themes are high-level business objectives that provide direction and alignment across portfolios in Agile frameworks like SAFe.
- They act as a bridge between enterprise strategy and execution, ensuring that all initiatives contribute to goals.
- Purpose and Structure:
- Strategic Themes are concise, outcome-driven statements tied to measurable business results.
- Each Theme typically includes a clear business objective, key performance indicators (KPIs), and a timeline for achievement.
- Benefits of Strategic Themes:
- Aligns marketing and product efforts with enterprise strategy.
- Provides guidance for prioritization, investment, and decision-making.
- Encourages collaboration by uniting teams under shared goals.
- Application in Marketing:
- Themes guide campaign planning, content strategy, and customer engagement efforts.
- Ensures marketing KPIs are tied to business outcomes.
- Visual Aids:
- Use strategy maps to show how marketing activities support each theme.
- Include case studies or examples to make the concept more relatable.
Call to Action: encourage teams to integrate Strategic Themes into quarterly planning and use them as a tool for evaluating all major initiatives.
Conclusion: Strategic Themes are a powerful tool for aligning marketing and product efforts with enterprise strategy.
Downloads
PowerPoint Presentation Link
WSJF Excel Template Link
WSJF Miro Template Link
Facilitators Guide Link